Windows on the road
The system looks interesting, despite the fact that it’s built by Microsoft, because it lets you connect virtually any media player, such as an iPod or Creative Zen, to the car’s entertainment system.
It will also connect virtually any phone that has Bluetooth, and let’s face it, that’s most of them, to the car and then you can control the phone, or the media player, by voice commands. It will even read out SMS messages for you, which makes a lot of sense in a market like Australia that’s completely addicted to SMS.
Unfortunately it’s not coming to Australia. At least not yet. Ford Australia says it would love to have a product like SYNC in its local vehicles, but emphasises that it’s a US-only offering for now.
What SYNC does is herald an era of the connected car. Toyota has trialled systems in Japan that automatically get road conditions and upload them to the Sat-Nav. The system is also smart enough to connect to your house and transfer the songs you were playing inside the car into your home Hi Fi.
Volkswagen has previewed an interface system that looks a lot like the CoverFlow interface built into Apple’s iTunes media player. In iTunes you skip between albums by “flipping” through the cover art, much as you would have with an old time vinyl record collection. The VW system - at least what’s been shown of it - seems to have you flipping through car functions in a similar way.
The trend towards building hard disc drives into high end cars will also eventually filter down into the mass market. And it makes sense that they would, after all, a drive that can hold hundreds of gigabytes will set you back less than $200 at an electronics store. Factor in that technology always falls in price, and it makes sense that we’ll start to see these sophisticated entertainment and control systems popping up.
There are a couple of hard questions that must be answered, however. What happens if the system crashes? We all know from experience that Windows isn’t the most reliable piece of software on earth, and although Microsoft’s embedded Windows Mobile software is more reliable, it still has some way to go before you’d really want it controlling your car.
And then there’s the question of interface. The desktop metaphor of mouse, folders and pointer is fine for the desktop, but it doesn’t work so well inside a car. Touch screens are better, but perhaps what’s needed is some sort of Apple iPhone-like interface built into vehicles. Is it any coincidence that Apple and Jaguar were said to be working together on in car systems? It’s not clear whether that effort is still a goer, but it would certainly make a selling point somewhere down the road.
As BMW has shown with iDrive, manufacturers struggle when it comes to building decent electronic interfaces into their cars. Perhaps it’s time they outsourced it to the experts, just like they do with stability control systems and anti-lock brakes.
What do you think? Do we need more electronics and more elaborate interfaces in cars, or are old fashioned buttons good enough?
Joshua Gliddon
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