Daily Podcast: Original Content
TTAC is a content machine. Our [barely paid] team of writers is as prolific as it is talented. Our [unpaid] commentators are the autoblogosphere’s Best and Brightest, and they’re not shy about coming forward. And whatever you think about my literary skills, my OCD makes me one keyboard tapping fool. Of one thing I am especially proud: although TTAC was late to the blogging game and don’t have a tenth of the resources of the big sites, we kick ass. We blog the big ones, and blog them according to our branding remit. It occasionally annoys me that my competition doesn’t. Just the other day, Justin took a shot at Autoblog for being a “press release funnel.” I thought it was a bit OTT. And then I read AB’s blog about Subaru’s new ad campaign, which (not-so-coincidentally) we covered here. AB republished the entire Subaru press release. No biggie, I thought. Fills the space. And then I rethinked. Why would AB hand deliver its audience to Subaru like that, without any filtration? Its antithetical to my idea of what blogging is all about: added perspective. Exercising editorial judgment. Less poetically, or perhaps more, it’s about NOT kissing ass. I remain committed to this vision. So, how are we doing?