14th
May
2008
Proton and Youngman
posted in Car News Articles |
We have published an informative piece from Mr Bursa today looking at Proton. It may have failed to find a suitable Western partner but perhaps the troubled carmaker is now discovering sizeable opportunities in China. The deal with ‘Youngman’ involves Proton Gen2s being shipped fully built up to Youngman which will sell them in China under its EuropeStar brand (check out that wacky prancing logo complete with ’Engineered by Lotus’ ). It’s an interesting approach and the Proton-Lotus Engineering-Youngman connections could get stronger in the future.
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