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While this sounds like a decent deal when gas is sure to hit $4 per gallon or more in the near future — and already has in some areas — I was struck by its shortsighted nature. Instead of promoting the fact that it has several models whose EPA-estimated gas mileage is more than 28 mpg on the highway, or that it’s a leader in bringing clean diesel vehicles to market in the U.S., or even that it’s produced E85-capable vehicles since 1998, Chrysler has given us a gimmick. I feel a little pandered to.

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