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25th May 2008

Honda Announces FCX Clarity Business Plan and Commencement of Customer Selection Process


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05.20.08
Honda Announces FCX Clarity Business Plan and Commencement of Customer Selection Process
Program marks first-ever large-scale retail initiative for a fuel cell vehicle

Honda plans to deliver about 200 FCX Clarity hydrogen-powered fuel cell vehicles to customers in the first three years of production, with leases beginning in July, American Honda Motor Co., Inc., announced today. The lease program marks the world’s first large-scale retail initiative for fuel cell vehicle technology, and Honda has begun the process of identifying customers from a group of over 50,000 individuals who have expressed interest in the FCX Clarity on the company’s website.

Honda will announce its first customers when the first FCX Clarity rolls off the production line at a ceremony on June 16, 2008 in Japan, where Honda will also showcase the world’s first dedicated fuel cell vehicle production facility. Additionally, Honda will announce further plans for involvement by Honda dealerships in the U.S., as well as future customer care and customer qualification initiatives.

“Our customers for the current generation FCX have played an important role in our advancement of Honda fuel cell vehicle technology,” said John Mendel, executive vice president of American Honda. “The first FCX Clarity customers represent the early adopters who will play a critical role in the mainstreaming of fuel cell cars.

“We remain firmly convinced that the hydrogen-powered fuel cell car represents one of the best long-term solutions to the world’s growing environmental and energy concerns,” added Mendel. “With the launch of the FCX Clarity lease program, we will begin making fuel cell vehicles a market reality allowing customers to participate in creating a cleaner and more sustainable transportation future.”

The FCX Clarity launch began in October 2005 with the unveiling of the next-generation FCX Concept vehicle at the Tokyo Motor Show, which was followed in November 2007 by the debut of the FCX Clarity production model at the Los Angeles Auto Show, where the company announced plans to begin leasing vehicles to customers in the U.S. Initially, the program will be based on a 3-year lease term with a price of $600 per month and will be targeted at consumers in Southern California.

Customer selection process
Honda expects to lease several dozen FCX Clarity models per year in the U.S. and Japan to reach the total of about 200 units in the first three years. Since its Tokyo concept debut, Honda has received requests from more than 50,000 individuals who have indicated their interest in receiving further updates about the vehicle and about being considered as future customers of Honda fuel cell technology. The company is now working to narrow the list through a four-step customer qualification process:

  • Step 1 — Based on respondents’ residential location, the list of potential customers has been narrowed to approximately 500 people living in very close proximity to publicly-accessible hydrogen fueling stations, including planned or existing stations in Santa Monica, Torrance and Irvine.
  • Step 2 — Customers meeting the geographical criteria will receive an e-mail prompting them to take a customer selection survey if they are serious about wanting to lease an FCX Clarity.
  • Step 3 - The survey will qualify customers based on driving patterns, vehicle needs, vehicle storage and financial criteria.
  • Step 4 - Customers qualify for the next steps, including an interview with American Honda.

Everyone who has expressed an interest in the FCX Clarity will be kept abreast of new developments via the FCX Clarity web site and by e-mail communications. All interested prospects’ information will be retained for future consideration.

About the FCX Clarity
The FCX Clarity is a next-generation, hydrogen-powered fuel cell vehicle. Propelled by an electric motor that runs on electricity generated in the fuel cell, its only emission is water, and its fuel efficiency is three times that of a modern gasoline-powered automobile.

Based on the entirely-new Honda V Flow fuel cell platform, and powered by a highly compact, efficient and powerful new Honda V Flow fuel cell stack, the FCX Clarity marks the significant progress Honda continues to make in advancing the real-world performance and appeal of the fuel cell car. Significant advances over Honda’s previous generation FCX include:

  • an advanced new four-passenger sedan design
  • a greater than 30 percent increase in driving range to 270 miles1
  • a 20 percent increase in fuel economy to 68miles/kg-H22
  • a 50 percent increase in fuel cell stack power density
  • a 40 percent smaller and 50 percent lighter new lithium-ion battery pack

Honda is responsible for the development of the world’s first fuel cell car to be certified for regular commercial use by the U.S. EPA and California Air Resources Board; the first commercial lease of a fuel cell car to a fleet customer; and the first individual retail customer for a fuel cell vehicle.

Honda and the Environment
Based on its philosophy of being a company “society want to exist”, Honda has been a leader in the development of cleaner and more fuel efficient products for more than thirty years, beginning in 1975 with the introduction of the Civic CVCC, the first vehicle to meet U.S. Clean Air Act exhaust emissions standards without a catalyst. Honda introduced the world’s first Low (LEV), Ultra-Low (ULEV) and Super Ultra-Low (SULEV) emissions gasoline vehicles, and America’s first low emission gasoline-electric hybrid vehicle, the Honda Insight, in December 1999.

The company has been recognized four consecutive times as America’s “greenest automaker” by the Union of Concerned Scientists, most recently in 2007, and has maintained the highest automobile fleet-average fuel efficiency (lowest fleet-average CO2 emissions) of any U.S. automaker over the past 15 years3. The company is accelerating its efforts to introduce more fuel-efficient vehicles, including an all-new, more affordable hybrid Honda slated for introduction in 2009.

1 Preliminary Honda estimate, based on existing EPA range methodology
2 Honda estimate of EPA city-highway combined fuel economy rating for FCX Clarity
3 Average sales-weighted fuel consumption for 1992-2007 mid-model year passenger-car and light-truck fleets sold in the U.S. based on final CAFE reports through 2006 and 2007 mid-year reports




©2008 American Honda Motor Co., Inc. All information contained herein applies to U.S. vehicles only.
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25th May 2008

Allianz Super Car and Bike girls

The best way to get the attention of auto journalists, who often happen to be male, is to display its cars next to sexually attractive babes. Look at the photos from Moscow Allianz Super Car and Bike show. The slav girls look so sweet! Click for enlarge.

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25th May 2008

Today on MotherProof: ‘Baby Mama’-Mobile and the ‘Idol’ Winner’s Prize

All the attention is going to “Iron Man’s” Audi R8, but Sara Lacey spotted another Audi starring in a major motion picture; the A6 has a cameo in the Tina Fey-Amy Poehler comedy “Baby Mama.” Also, Lori Hindman has the conclusion to “American Idol,” and in case you haven’t heard, the winner is David Cook, who got a new Ford Escape Hybrid along with the top prize in the primetime singing competition.

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25th May 2008

Aussie motorists kept in the dark

Why are carmakers in Australia so unwilling to share information with prospective buyers?

In the United States, consumers can get a huge amount of information about a new car just by reading a sticker on the windscreen.

The US stickers have information on key features, safety equipment, the car’s crash rating, fuel consumption and smog ratings. In contrast, ours only have information about average fuel consumption.

The US labels, which are compulsory on all new cars, even tell you where the parts on your vehicle are sourced from. They also have highway and city fuel consumption ratings and a sliding scale that shows how a certain vehicle compares with competitors in its segment. On top of that, you get a dollar estimate of the annual fuel costs, details of how many airbags are fitted, whether the car has stability control and even whether it has air-conditioning and a CD player.

If that’s not enough information to make an informed decision, the label also has the retail price, including any options that may be fitted.

Which begs the question – why are carmakers in Australia so lukewarm about including crash rating figures on windscreen labels?

Australia’s independent crash test body NCAP has been offering to print safety star rating labels for brands since September last year, but no-one is taking them up on the offer.

While their parent companies have embraced the compulsory safety ratings, the local operations remain suspicious and critical of NCAP.

The same applies to customer satisfaction and quality surveys. While all the major players are happy to have their results published in the US, our results are kept from the public.

I reckon the Australian car buyer deserves a better deal.

What about you?

Richard Blackburn

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25th May 2008

VW Scirocco GT24 Concept unveiled

A high powered Volkswagen Scirocco concept car has been unveiled at the annual Worthersee Festival in Austria at the same time as a trio of race-prepared, factory-entered Scirocco racers prepare for the start of the Nurburgring 24-hour race.

The Scirocco GT24 road car has a race-tuned 2.0-litre four-cylinder TSI engine developing 295bhp at 6,500 rpm. This is mated to a six-speed DSG gearbox which puts power through to the front wheels only. The gearbox features uprated clutch plates along with revised gear ratios and a lightened flywheel linked to a differential lock.

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25th May 2008

Todd Kelly drives for Jack Daniel’s

V8 Supercar driver Todd Kelly will link with Larry Perkins’ Jack Daniel’s Racing in 2008 after his split from the Holden Racing Team.

In doing so, Kelly has passed up a chance to defect to Ford, and a potential place with the Toll-HSV Dealer Team alongside his brother Rick.

“I am genuinely happy with this,” Kelly said yesterday.

He rejected suggestions he has been made a scapegoat for HRT’s failings over the past two years.

“I beat (teammate Mark) Skaife for the past five years in the championship. I had three pole positions this year,” he said.

“One of my goals will be to finish further up pitlane than HRT. But it’s not entirely that. I want to be the best driver I can be.”

He is confident he will be more competitive with Perkins, where he will be the No. 1 driver with youngster Shane Price as his teammate.

He did not say it, but Kelly believes he will do better once he steps out of Skaife’s shadow at Team Red.

“I don’t think I’ve been the best driver I could be at HRT. I was looking to get more out of myself. Larry’s team is ideal,” Kelly said.

He has been eased aside to clear space for Garth Tander, who won the V8 Supercar championship on Sunday, but rejected any suggestion he was dumped.

“I had been there for 10 years. It’s good timing. I would probably have been interested in having a change of scenery anyway,” Kelly said.

“This has been a good chance to do a full review of my performance. I had the chance to move to Queensland, the chance to move to Ford.”

Instead, he spent more than a day looking at Perkins’ operation at Moorabbin before signing on Tuesday night.

“In this environment, I reckon I can get a lot more out of myself. I can actually spend every day in the workshop looking at the car and coming up with ideas to go faster,” Kelly said.

Told in the week before the final round of the V8 Supercar series that he would be moving out of HRT, Kelly said it was an emotional time.

“I’m pretty passionate about HRT, and loyal. It was hard at PhillipIsland over the weekend because I knew that was going to be my last race with the team,” he said.

“It was pretty sad to line up for the last time. Just driving around on the cool-down lap and looking at the dash, looking around the cabin, and thinking it was the last time I would drive an HRT car. That was pretty sad.

“Walking into the new team and seeing the enthusiasm was great. The new challenge has got my complete focus.”

Kelly, 28, has been racing V8 Supercars since 1999 and has had 18 race and nine round wins from 106 starts, including victory at Bathurst in 2005.

He has been in the top 10 drivers for each of his seven full-time seasons.

Perkins talked up his new team leader yesterday.

“He’s someone who can contribute to the team and its performance, both on and off the track, and he’s excited about working with us. I think he’ll fit in perfectly,” Perkins said.

Kelly showed his honesty when he talked of how he got started through a junior development program with Team Red that was organised by then team manager Jeff Grech and company chiefs John Crennan and Tom Walkinshaw.

“I was 16 when I first met Jeff, now I’m 28. I started there packing T-shirts in plastic bags and then got promoted to sweep the floor at HRT. And that was the best day of my life,” Kelly said.

“I’m thankful to Tom because I wouldn’t be doing what I’m doing now without it.”

Kelly has only signed a one-year deal with Perkins and is open about the reason.

“I just wanted to do 12 months,” he said.

“I told Larry if I was not happy after a year I could go, and if he thought I was a boofhead or not performing he could let me go.

“I reckon that’s the fairest way to do it.”

- Herald Sun

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25th May 2008

Volvo hits safety top gear

The brand that trumpets itself as the safest catches up.

The car brand trumpeted as the world’s safest will catch up with the pack next month.

Volvo is at last making sure every car it sells in Australia is equipped with ESP and traction control as standard.

It has yet to confirm details of the ESP upgrade, including prices, though all Australian cars coming off the production line this month – which means deliveries in June once they are shipped from Sweden – will have the system.

“We can confirm that dynamic stability control and traction control will be standard on all Volvo models from May production,” says Laurissa Mirabelli of Volvo Cars Australia.

While Volvo is talking up its ESP upgrade, it is also working to finalise details of next year’s model line-up after an upgrade last week in Europe. They should be here by October, and the all-new XC60 all-wheel-drive wagon will be the headliner.

The most obvious change, on everything from the baby C30 to the C70, is a larger Volvo badge on the boot. It picks up the prominence of the badge on the XC60 and the latest mid-sized wagons.

The only other change across the range, though not confirmed for Australia, is exterior mirrors that fold flat for parking.

“There will be some minor changes to Volvo’s MY09 line-up this year, as there is with its models every year,” Mirabelli says. “The MY09s won’t be here until much later this year and we’re not in a position to confirm the extent of the changes yet, given we’re still going through the business case process.”

She says there are only minor tweaks to the range, apart from the XC60, and nothing big on the technical front. In Europe, there are minor tweaks to nine models and one of the best is an optional system called Homelink. It uses buttons integrated into the sun visor to operate remote-controlled home appliances such as garage doors, house alarms and lighting.

There is an upgrade of the optional satellite navigation on the S40 and V50, a hard load cover is now standard on all C30s and the climate control is upgraded in the C70 with the addition of the Powershift gearbox already fitted to the C30, S40 and V50.

The S80 flagship gets heated washer nozzles and chronograph-style dials in the dash.

 

- Herald Sun

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25th May 2008

UK Anti-Car Jihad Explained. Well, Illustrated.

TTAC’s dedicated a fair amount of bandwidth to the UK’s anti-car jihad. Our coverage has included London’s Congestion Charge, speed cameras, CO2-related taxes and more. And now, finally, we offer a link to a proper polemic that encapsulates the logic and emotion of the British chattering class’ anti-car arguments. Novelist and Independent columnist Joan Smith — “known for her human rights activism and writing on subjects such as atheism and feminism”– claims petrol-profligate pistonheads are forcing Chancellor Gordon Brown to reconsider yet another increase in the UK’s fuel duty. And she’s not a happy camper. “Welcome to 21st-century realpolitik, where the fact that overconsumption of oil is destroying the planet matters less than a noisy group of wannabe Jeremy Clarksons
 I’m not saying that people shouldn’t own cars, especially in rural areas where public transport is inadequate. I am suggesting that our present level of car use is a luxury we can no longer afford, which is why I always give a quiet cheer when the cost of petrol and diesel rises. In residential areas two- and three-car families have become the norm, and I’m not talking about little runabouts like my Ford Ka; the same people who whinge about the price of petrol have often spent ÂŁ40,000 or ÂŁ50,000 on top-of-the range saloons and SUVs without stopping to think of the cost in road accidents and premature deaths from respiratory disease.” 

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25th May 2008

Electric Range Rover to be revelead

After Fisker and Tesla, another manufacturer called Liberty Electric Cars Ltd announced that it will invest ÂŁ30 million in developing an electric drive-train platform which will be used to power a wide range of large vehicles. This will include an electrically powered Range Rover which will cost between ÂŁ95,000 and ÂŁ125,000 depending on model and specification.

The Liberty Range Rover will be able to be driven approximately 200 miles before needing a recharge and according to the manufacturer the electric motor will provide superior acceleration while the torque will be available at all times.

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25th May 2008

Jay Leno tells Detroit to make better cars

“It ain’t that hard folks — make better cars.” That’s the word aimed at Detroit from Jay Leno, the late-night television host and avid hands-on car nut. According to Leno, nobody builds trucks as well as Americans, as he cites the Ford F-150 and Chevy Silverado as examples. Same goes with performance cars. “The Corvette Z06 has 505 horsepower, comes with a big warranty, and can hit 200 miles per hour. It weighs almost exactly the same as a half-million-dollar Porsche Carrera GT and gets higher mileage - 26 miles per gallon,” states Leno.

However, Americans just can’t seem to build a low-bucks economy car. “In order to make the more expensive car more appealing, U.S. companies feel as though they have to dumb down the cheaper car,” the comedian reasons. “When you get into a high-priced, well-made American car today and the key is in the ignition, you hear a melodic bong, bong. But when you get in a cheap American car, like a rental, and the key is left in, it goes plink, plink, plink. It’s just horrible. Every time you use the turn signal, it’s like breaking a chicken leg.”

Leno suggests that Detroit follow the example of Harley-Davidson, which turned around its quality-control problems and re-established itself as a market leader. Leno adds, “I believe that, all things being equal, Americans will buy American. It just has to be as good as the competition; it doesn’t have to be better.”

[Source: MSNBC]

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