Chrysler Opens Chinese Design Office
Chrysler LLC announced today that it has opened a design office in China, a move the Detroit Free Press calls “part of a much larger expansion by the Auburn Hills automaker to beef up its product design efforts outside the United States.” While Chrysler slashes as many as 25k North American jobs this year, it plans on recruiting 1k engineers outside from outside the United States. Chrysler’s Chinese operations are expanding to include more local suppliers, in India the local engineering staff is set to double. Arguing that Chrysler is designing models specific to rapidly growing markets abroad, VP for product development Frank Klegon points to the success of its Mexico division (which is set to add 450 new staff). “They’re already doing unique product for Mexico that’s designed and developed in Santa Fe and for sale in Mexico by themselves,” says Klegon. “It’s a resource center that we’re building upon. They started out as more of a vehicle development and test facility and moved them into design.” But something doesn’t add up here. If this is all about “unique products for unique markets,” then why is Chrysler selling a rebadged (Chinese) Chery A1 in Mexico as a Dodge?