19th August 2008

BMW and Big Brother: Together Again

posted in Car News Articles |

I like all these automotive technologies that make it possible for the government to spy on you: black box accident data recorders, OnStar vehicle monitoring (complete with built-in microphone and remote “slow down”), insurance-related transponders, etc. I like the assurances the companies provide that they will never share the information with anyone, ever, unless the government twists their arm. And I like not having any of it in my vehicle (when possible). BMW joins the no-thanks parade with a new feature in its next gen 7-Series. The gizmo’s camera reads speed limit signs, compares GPS-stored speed limit data to your current speed, and then flashes the fact that you’re speeding on the heads-up display. “The new BMW Speed Limit Display will significantly reduce the risk of drivers exceeding the speed limit by mistake,” BMW Group Australia Marketing General Manager Tom Noble tells WardsAuto. “The technology is an information system only and does not intervene in the control or speed of the vehicle in any way, the auto maker says.” Whew!

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