Daily Podcast: Needs Must?
“Selling consumers more vehicle than they need has been the mainstream auto industry’s business model for most of the past century,” Joseph P. White writes in today’s Wall Street Journal. “The wreckage created in Detroit by the bust of the bubble market in large sport-utility vehicles is just the latest example of how dependent auto makers are on the strategy.” Whenever I hear pundits talking about other people’s needs, and the greedy businessmen that convince consumers to buy against their own self-interest, I get nervous. One of the real joys of living in a democratic capitalistic society: within limits, citizens get to determine for themselves what’s in their own best interests. If I want to drive an SUV, I am not denied that opportunity because someone else says “Sorry Comrade Bub, you don’t need it.” Sure, there are plenty of arguments against SUVs. (I’ve made more than a few myself.) But it’s simply not true that Detroit’s in trouble because they suckered dumb ass Americans into SUVs. They’re in trouble because they suckered themselves into complacency. When America’s automotive “needs” changed– a change that was entirely predictable– they weren’t ready. Period.Â
[I apologize for the fact that Justin seems genetically incapable of speaking up. I reckon he may just disappear some day. However, if you all clap, he may just come back. C’mon now boys and girls…]Â
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