19th
August
2008
Dodge Ram Bargain Basement Prices Explained
posted in Car News Articles |
How can Dodge dealers offer trucks for 50 percent off of sticker price, as several have done in the past month? Money from the mother ship. Right now, Chrysler is offering up to $5k - $6k rebates to customers buying a Ram 1500. At the same time, ChryCo’s kicking-in up to an additional $9.5k in “dealer incentives.” The extra cash is a desperate move to clear th decks before the new Ram arrives; helping dealers to do what’s got to be done to sell their moribund Rams without going out of business (ostensibly). So when you see a $35K Ram for $17.5K, Chrysler’s subsidizing the bulk of the difference to the dealer. Great for generating dealership traffic, great for bargain hunters. Not so great for Chrysler’s finances or future.
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