Daily Podcast: What is a Chevy?
TTAC commentator Brent asked why fellow members of our Best and Brightest aren’t cutting the new Cruze some slack. “All I ever see are comments (rightly) digging on GM for having no truly competitive small cars, and for having none in the pipeline. Now we learn of one that in fact *is* in the pipeline. Furthermore, it just might be competitive. And what do I see? A bunch of comments digging on GM for even trying.” As a cynical bastard, I think the cynicism has been well and truly earned, through dozens of less-than-stellar (i.e. crap) GM small cars. And, lest we forget, Chevy is a brand that touts itself as “An American Revolution” whilst selling a Korean car. In fact, what equity/credibility remains within the Chevy brand? Like a Rock reliability? Not for cars. (Not yet, anyway.) So, really, it all comes down to one word: Corvette. And if that’s true, what IS a Chevy? No matter how good the Cruze may be (Jonny), it simply can’t traverse GM’s branding issues. Nothing can. [PS: DON’T FORGET THERE’S A PODCAST BELOW]