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12th November 2008

Retired Auto Execs: Distort New Car Market or Bailout Bucks are a Bridge to Nowhere

posted in Car News Articles |
Unless you must have a car now, if you’re considering a domestic car or even a U.S.-built car, wait. Many of the proposed legislative measures to ā€œsaveā€ the domestic auto industry will cut car prices by thousands of dollars. If you buy a car now, you could pay thousands more than you will later. Automotive News [sub] reports on the most ambitious federal consumer bailout proposal yet. ā€œRetired Chrysler President Hal Sperlich has written a position paper with Don Runkle, former vice chairman of Delphi Corp., calling for a $3,000 government cash incentive on the purchase of a Detroit 3 vehicle.ā€ Chrysler and Delphi execs? You’re kidding, right? Nope. An incentive like this would be unfair in so many ways that it boggles the mind. And yet it’s such a bone-headed proposal that it– or something like it– could happen anyway. And the guys make an excellent point: for GM and Ford to survive (I wrote off Chrysler when Cerberus bought them), auto sales cannot continue at their current level. ā€œIn an interview today, Sperlich and Runkle said that without consumer incentives, the Detroit 3 will merely burn through any government loans they receive within a few months. ā€˜It will be a bridge loan to nowhere unless there are incentives to spur demand,’ Runkle said.ā€ To boost auto sales in the current economy, actual purchase prices are going to have to come down. A lot. And if even one manufacturer cuts prices, the others will have to follow. So, if you don’t want to pay too much for a new car, wait.

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