31st August 2009

Porsche disappears 2010 inventory from dealer websites

posted in Car News Articles |

VW has dreams of moving 150,000 Porsches per year by 2012. Meanwhile, Stuttgart’s finest is struggling with a nightmare market. Porsche spokesman Tony Fouladapour told TTAC that the automaker’s franchised dealers are now holding more than a 100 days’ worth of 911s, Caymans and Boxsters. (That’s up from the 92-day supply reported by Automotive News for August 1.) Not to mention the 100 to 150 box-fresh units already heading stateside. Responding to the glut, Porsche’s pulled 2010 inventories from all their dealers’ websites; some 273 Porkers have disappeared into the ether. Or is that from the ether? Either way, Porsche’s hit delete on all but a few ’10 special editions (e.g., the GT3 and Cayenne S Transsyberia). When will the 2010s return to cyberspace (or any other marketing venue)? “When the inventory situation improves.” To that end, the brand’s launched “The Porsche Moment”: 1.9 percent financing. [Thanks to The Comedian for the heads-up.]

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