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29th June 2010

Pennzoil and RCR Street Performance Group collaborate on special edition Chevrolet Camaro

posted in Car News Articles |

Question: What’s the best way to attract attention to your newly-launched line of products so that customers have more reason to buy it?

Answer: Give away a special-edition 2010 Chevrolet Camaro SS for a prize!

Not exactly the most ingenious of marketing ploys, but Pennzoil’s sticking to it, and they’re even launching the “Get Your Key to Clean” promotion by partnering with RCR Street Performance and giving participants the chance to go home with a brand new, special-edition Camaro SS.

Speaking of the Camaro, it’s been completely modded to become quite a beauty in its own right. It’s given a Magnussen supercharger, new custom headers, a Wilwood six-piston big brake kit, 22″ custom wheels, black out rear light area and tail lights, carbon fiber material on the front splitter, rear diffuser, side skirts, rear spoiler, hood, and, of course, an old school grille.

So how exactly do you win this magnificent piece of machinery? Well, all you need to do is hop onto the Pennzoil website, fill out a form, submit, and you’re entered in the contest! Piece of cake!

The contest runs until July 31 where Pennzoil will pick five finalists and treat them to an RCR VIP Experience at the Bank of America 500 at Charlotte Motor Speedway the weekend of October 16, 2010. A ceremony will then be held right before the start of the NASCAR Sprint Cup race where each of the five finalists will be given a key, one of which will start the engine of the RCR Street Performance Camaro SS. The finalist with the key that starts the engine will win the car and be announced the Grand Prize Winner.

Press Release after the jump

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