31st October 2010

The Night Of The Living Dead Brands

posted in Car News Articles |

TTAC has long interpreted the industry’s trend towards global product lines and component-sharing as requiring a few strong, focused brands rather than the scattershot approach defined over several decades by General Motors’ mess of poorly-defined brands. But the industry wasn’t always marching to the beat of the fewer, better brands drummer. Once upon a time, the American car market teemed with foreign and domestic brands of all sizes and persuasions, offering consumers a nearly unfathomable level of choice. And though we know we’ll never return to the days that saw Borgwards and Crosleys sold alongside MGs and Matras, we do sometimes long for a return to those Wild West days when there were more brands than anyone knew what to do with. And since we’re approaching the corpse-exhuming-est holiday of the year, we’ll go ahead and ask: if you could resurrect a dead brand through a dark and unholy ritual, which would it be and why?

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